Small businesses and non-profits supporting women's health, breastfeeding, and natural childcare are teaming up on Saturday, Aug. 6 at McAllen Public Library from 10 am to 1pm to raise awareness about the health benefits of breastfeeding for mom, child and family. All this is part of World Breastfeeding Week 2016, an international effort to improve the health of women and children globally. As part of the Big Latch On, groups of breastfeeding women coming together at registered locations around the world to all latch on their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up and we see if we can beat previous Big Latch On records or maybe even the world record! The Big Latch On supports communities with identifying and growing opportunities to provide ongoing breastfeeding support and promotion. The key to the Big Latch On's success is allowing communities to hold their Big Latch On events, empowering them to create an event that relates to the people of their community, while still taking part in a worldwide event. Aims of the Big Latch On Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion. Raise awareness of breastfeeding support and knowledge available in communities. Help communities positively support breastfeeding in public places. Make breastfeeding a normal part of the day-to-day life at a local community level. Increase support for women who breastfeed - women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities. Communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services. Interested in Sponsoring the event? Please call (866)684-4811 Registration for participants will be from 9:45-10:15am